inspiration mockups using branding assets from the Barbie 65th Anniversary Launch Guide

BARBIE 65th anniversary

Since her debut in 1959, Barbie has inspired girls to reach their limitless potential. To celebrate this milestone, we launched a global campaign and created the Barbie 65th Anniversary Launch Guide—a 360° toolkit featuring branding, key art, doll and lifestyle photography, retail merchandising, out-of-home ads, and more. The team led global creative approvals to ensure a seamless rollout throughout the year. With over 250 careers, iconic fashion moments, and a legacy of empowerment, Barbie continues inspiring stories and shaping the future 65 years later.
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Creative Partners: Andrea West, Danielle Viale, Liz Maglione

Ann Danggraphic design