concept renderings for the disco doll display

BARBIE THE MOVIE PREMIERE EXPERIENCE

The team was tasked to design an experience and doll display for Barbie The Movie premiere event in Los Angeles. Inspired by the disco party in the hit film, Mattel partnered with Mirrored Media to create a larger-than-life 12’ pink disco ball. Guests entered the disco ball and found themselves transported into BarbieLand surrounded by sparkling streamers and over a dozen pink disco balls. A replica of the Barbie DreamHouse set with vignettes featuring the movie doll collection, the iconic Corvette, and a custom Barbie disco ball logo were displayed inside. I also requested this as the grand entrance to my office cubicle, but no updates yet from the delivery service in BarbieLand.
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Creative Partners: Andrea West, Danielle Viale, Liz Maglione, Logan LeBuis, Warner Brothers

Agency: Mirrored Media

Ann Danggraphic design