UNO ELITE x NFL
Draft NFL players into the UNO card game with the Officially Licensed UNO Elite NFL game!
We had an absolute blast teaming up on this partnership. From kick-off to the final whistle, we launched this product with a game-winning playbook: key art, branding, merchandising guide, social, and an event at SoFi Stadium in Los Angeles. The Mattel team and GKC agency created a teaser video that racked up over 7 million views on YouTube—it was a true touchdown!
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Creative Partners: Antoine Moore, Carinne Urrutia, Kelsey Estrada
Agency: GKC