AnnDang_BuiltApparel_logo-2.png
AnnDang_BuiltApparel_logo2.png
AnnDang_BuiltApparel_icon.png
AnnDang_BuiltApparel_icon.png

concept thumbnail sketches

AnnDang_Built_logo_thumbnails.png
AnnDang_BuiltApparel_Website.jpg
AnnDang_BuiltApparel_Products.jpg

Built Apparel

I conceptualized and designed the brand identity for Built Apparel, an athletic clothing line. The client wanted a bold yet timeless logo. I started the project with concept thumbnail sketches for the icon. Once I landed on the icon, I then created the logotype to accompany it. The most important aspect of the branding was that the icon design was easy to see and read on a small scale across all their products.

Ann Dang