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BARBIE RUNS FOR PRESIDENT

Barbie introduces the first all female ticket and partnered with She Should Run to inspire the next generation of leaders. This was such an exciting project to be a part of. These gift boxes were given to every female politician on Capitol Hill. The gift box includes the new Barbie President and Vice President doll set, along with an activity sheet, and a letter from the Barbie team and She Should Run. The politicians were given the box to pass on to a girl in their life, to encourage them to play out their leadership dreams. It was a big success and was featured in numerous outlets, including Fortune, Time, Wall Street Journal, Fast Company, and NPR.
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Creative Partners: Erica Green, Danielle Viale

Ann Dang