SUGARFINA X BARBIE
To celebrate Barbie's 60th anniversary, Mattel teamed up with gourmet candy company Sugarfina to create a candy collection inspired by some of Barbie's careers through the decades. It represents several of Barbie's most iconic careers since her introduction in 1959, including an astronaut, an athlete, and a news anchor. This collaboration was a girl power-filled celebration that was too sweet.
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Creative Partners: Erica Green, Sugarfina