scenes from the content series
National Geographic x Barbie
National Geographic and Barbie partnered to create a product line and content centered around exploration, science, conservation, and research. The product line features career dolls and playsets highlighting occupations in which women are underrepresented including Entomologist, Wildlife Photojournalist, Polar Marine Biologist, Wildlife Conservationist, and Astrophysicist. The dolls and playsets were authenticated by an advisory council comprised of female National Geographic Explorers. The content was created for the National Geographic Kids Youtube channel and Barbie YouTube channel, highlighting the dolls and encouraging imagination and discovery through play. Partnering with National Geographic was such a dream come true! It was a blast to art direct the content series and bring these inspiring career dolls to life.
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Creative Direction: Danielle Viale